Race data is about so much more than numbers


 Be it 5K or 100+ miles, if you've ever experienced yourself or someone else giving everything they have to finish a race, you know that running and completing a race is a moving, positive and life changing experience for many of us.

We believe that race data should be able to capture and deliver that!

There are a great number of race registration companies, as well as race timing software providers who can each provide a portion of the race data experience. 

The vast majority of them don't do both, and they don't put boots on the ground every weekend to get the hands on experience in registration, packet picket up automation, & timing from both the runner's and the race organizers's perspective.

We believe that the most effective solutions come from experiencing all aspects of race operations first hand & often and use that experience to work with our customers & their runners to create simple to use solutions designed to integrate seamlessly and provide both the race organizer and the runner the most complete and amazing race data experience available.


Our team has decades of experience in hardware & software engineering, statistics, data analysis and race directing in events ranging in size from tens to tens of thousands of participants.


That's what enables us to design, develop, and deliver the hardware and software tools we need to make race fast, fun, efficient, and crazy easy to learn and use!

Our Registration

It's your money, it could go straight to you!

Our Timing

Live, online, with video options including our I Did It video finish replay feature.

Our Technology & Knowledgebase

Game changing and crazy easy to use!

Our Philosophy 
​Our Vision

What drives us & what we want to deliver to your race!

There’s a way to do it better,

 find it. 

–Thomas Edison

We're passionate about pushing the envelope and delivering the best race data experience possible.


Give us a call and let us take your race to the next level!